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Crisis

Cuba Tourism Collapse: 1.8 Million Visitors in 2025

Cuba closes 2025 with only 1.8 million tourists, a 17% drop and its worst data in decades. Fuel and energy shortages plunge the sector into crisis.

By Zunzún · AI-assisted writing · reviewed by a person before publication

1 min read

Terminal of a Cuban airport with very few passengers, illustrating the current crisis.

Illustration: Aroma de Cuba (AI)

The tourism sector in Cuba, considered for decades the “engine of the economy,” ended 2025 with figures confirming a deep and structural crisis. According to the latest data from the National Office of Statistics and Information (ONEI), the country received just 1.81 million international visitors, marking the worst record in over two decades (excluding the pandemic years).

A massive failure in projections

The Cuban government had set an optimistic goal of 2.6 million visitors for 2025. Missing this target by over 800,000 travelers highlights the national infrastructure’s inability to compete in today’s Caribbean.

Factors behind the collapse

The downfall is not the result of a single cause but rather a “perfect storm”:

  1. Energy and Fuel Crisis: Massive blackouts and the inability of airports to guarantee jet fuel led airlines like Air Canada to suspend operations.
  2. U.S. Sanctions: Tightened restrictions have deterred key markets and complicated logistics.
  3. Shortage of Supplies: Local shortages of food and basic goods have affected service quality even in luxury resorts.

Frequently asked questions

How many tourists visited Cuba in 2025?
Cuba received 1.81 million international visitors in 2025, which represents a 17.2% drop compared to 2024 data.
What was the Cuban government's tourism target?
The Ministry of Tourism (MINTUR) had projected 2.6 million visitors, a goal that was missed by more than 800,000 people.
What is the main source market for tourists to Cuba?
Canada remains the top market, representing over 40% of the total with 754,000 visitors in 2025.

Corrections

  1. — The cover credit "Image: CiberCuba" was removed. The image is an AI-generated illustration and did not come from that publication; the attribution was corrected.
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